こどもと哲学 | 琉球銀行





琉球銀行 教育ローン CM『こどもと哲学』。“教育”をテーマに、こどもたちへ哲学的な問いを投げかけ、答えてもらった。「愛とは何か?」「幸せとは何か?」「こどもとは?」「大人とは?」——。こどもたちが自身の頭で考え、知る限りの言葉で語るその姿は、視聴者に“こどもの考える力”を訴えかける。沖縄広告賞 金賞、OCC賞 受賞。 Ryukyu Bank Educational Loan CM, “Children and Philosophy”. Focusing on the theme of education, the commercial poses philosophical questions to children and lets them answer: “What is love?” “What is happiness?” “What does it mean to be a child?” “What does it mean to be an adult?” — Watching the children think for themselves and express their ideas in their own words highlights the power of children’s thinking to the audience. Winner of the Okinawa Advertising Award Gold Prize and the OCC Award.
Client: 琉球銀行
Creative Direction, Design, Plan : 福田 peco 知広 (BARBE)
Cameraman : 新田 昭仁, 小野 寛明 (sat)