沖縄県宮古島にある「千代泉酒造所」の泡盛リブランディングに伴う、プロモーション商品の開発。閉鎖された千代泉酒造をしのび、県内酒造メーカー３社とのコラボレーションによる個性あふれる泡盛を企画デザイン。泡盛倉庫を主管とし、沖縄が誇る泡盛文化を世界へ発信する誇酒プロジェクトを発足。Pentawards入賞。 Developed promotional products as part of the rebranding of Chiyoizumi Distillery, a historic awamori producer in Miyako Island, Okinawa. In tribute to the now-closed distillery, we designed a series of distinctive awamori products in collaboration with three local breweries. Led by Awamori Warehouse, the “Hoko-zake Project” was launched to share Okinawa’s proud awamori culture with the world. Shortlisted for the Pentawards.

Client: 泡盛倉庫　千代泉酒造所